Solutions
Launch a direct-to-consumer testing business around your laboratory.
Solia Direct connects your existing laboratory infrastructure to a fully branded consumer experience across discovery, ordering, collection, payments, results, and repeat testing.
A consumer channel the laboratory owns.
The laboratory keeps the brand, the domain, the catalog and the customer relationship. Solia Direct supplies the consumer operating layer around the testing you already perform.
- Laboratory-owned consumer channel
- Laboratory-owned brand and domain
- Consumer test discovery
- Test and panel commerce
- Online ordering
- Payment
- Collection
- Digital results
- Longitudinal history
- Repeat testing
Consumer sequence
The laboratory remains the clinical and operational source of truth. Solia Direct provides the consumer operating layer around it.
How Solia Direct fits
Your Laboratory
Existing systems · testing infrastructure · official results
Solia Direct
Commerce · workflow orchestration · results · longitudinal data · configuration
Consumer Experience
Your brand · your domain · your customers
Consumer commerce, ordering and results delivery are emphasised for this solution.
Relevant capabilities
Consumer Commerce
Scheduling & Collection
Patient Accounts
Results
Workflow Orchestration
Longitudinal Health
Operating model
Operate the model that matches your economics.
Direct-to-consumer testing does not require a subscription business. Solia Direct supports several operating models on the same platform.
À-la-carte testing
Individual tests and panels purchased as needed.
Comprehensive programs
Larger structured panels sold as a single consumer offering.
Recurring testing
Scheduled repeat testing where clinically and commercially appropriate.
Hybrid models
Any combination of the above, configured per catalog.
Configured around your operating model
Solia Direct does not force every laboratory into the same consumer model. Catalogs, pricing, collection, workflows, recurring programs, memberships, and patient experiences can be configured around the laboratory’s capabilities and economics.
Build the consumer business around your laboratory.
See how Solia Direct can be configured around your brand, catalog, workflows, collection model, and laboratory systems.