More distribution
Make eligible testing discoverable through an additional consumer channel.
Solia On Demand
Make your testing discoverable to more consumers.
Publish eligible tests and panels to Solia On Demand from the laboratory infrastructure you already manage in Solia. Consumers discover your testing, compare available options, then continue to your laboratory to order.
Laboratory value
A new distribution channel for your laboratory.
Keep the transaction
Consumers continue to your Solia-powered DTC experience or approved existing storefront to order.
One operating layer
Manage catalog, pricing, fulfillment and channel publication from the same Solia infrastructure.
Why labs activate On Demand
Turn your existing Solia connection into another distribution channel.
Once your laboratory is connected to Solia, the same catalog, pricing and fulfillment infrastructure can support another path to consumer demand. Your laboratory controls what is published and remains the destination for the actual order.
Reach new consumers
Make eligible tests and panels discoverable beyond your own website.
Keep your economics
Consumers complete the transaction with your laboratory. On Demand is the discovery and distribution layer, not the checkout.
Publish selectively
Choose which eligible offerings are available rather than automatically exposing your entire catalog.
Measure demand
Where supported, referrals and attributed orders reconnect to the same Solia operating layer.
Real consumer experience
Your testing, where consumers are looking.
Consumers can search tests, panels, biomarkers and health goals, then review published laboratory options, pricing, collection methods and other available details before choosing where to order.
Your published offering appears as part of the consumer discovery experience — while your laboratory remains the destination for the order.
Fulfillment flexibility
Support the collection models your laboratory already offers.
On Demand can surface the collection options published for an eligible offering — such as draw-site collection, laboratory collection, mobile collection or an eligible home kit — so consumers can choose an available path that fits them.
How distribution works
From connected catalog to laboratory-owned order.
- 01
Connect once
Your laboratory’s catalog, pricing and fulfillment are managed through Solia.
- 02
Choose what to publish
Your laboratory decides which eligible offerings are published to Solia On Demand.
- 03
Consumers discover
Consumers search and evaluate available laboratory options.
- 04
The order stays with your lab
The consumer continues to your Solia-powered DTC storefront or approved existing laboratory website to order.
- 05
Close the loop
Where supported, attribution, order activity and released results can reconnect through the shared Solia infrastructure.
Shared infrastructure
One laboratory connection. Multiple paths to market.
The same catalog, pricing and fulfillment foundation can support your own branded DTC program, approved partner programs and eligible On Demand distribution without maintaining separate operating systems.
Solia Core
Catalog · programs · fulfillment · connectivity
Your branded DTC
Launch and operate your own consumer program.
Partner API
Connect approved health companies through a consistent integration layer.
Solia On Demand
Make eligible testing discoverable through Solia’s consumer network.
Expand your distribution
Make more of your laboratory available digitally.
Connect your laboratory once, control what you publish, and make eligible testing discoverable through Solia On Demand.
An additional channel from the same Solia platform.
Participating laboratories can publish eligible testing to Solia On Demand without operating a separate consumer distribution stack.