Direct-to-consumer testing

Launch a branded DTC testing program around your existing laboratory.

Turn your existing test catalog, workflows, and laboratory infrastructure into a modern consumer experience for discovery, ordering, collection, and results routing.

Explore Sandbox View custom reference

Current Solia DTC storefront showing the branded homepage, testing categories and search

Your foundation, extended

Keep your laboratory infrastructure. Add the commercial layer.

Solia Direct works around the systems and workflows your laboratory already uses.

Your laboratory keeps

LIS / LIMS
Test catalog
Laboratory workflows
Clinical operations
Pricing
Brand
Customer relationship
Existing vendors and systems of record

Solia Direct adds

Consumer storefront
Test discovery
Ordering
Cart and checkout
Collection workflows
Patient-results routing
Payment-provider integration required for Production
Results-access coordination
Program configuration

One reusable configuration

Configure your laboratory once.

Use the same laboratory configuration to power your DTC experience today and additional diagnostic programs as you expand.

Your laboratory

Catalog · Pricing · Fulfillment · Clinical workflows

Solia Direct

Commercial and operational software layer

Branded DTC experience

Discovery · Ordering · Collection · Results

The same laboratory connection can also support partner-led B2B2C programs.

Current product

See the consumer experience your laboratory can launch.

A consumer-facing journey built around your laboratory’s catalog, workflows, and operating model, with Production dependencies validated separately.

01 · Discover

Browse and choose testing

Consumers can browse panels, search by biomarker or category, compare pricing, and select the testing they need.

Current Solia DTC storefront showing featured test panels, categories, biomarker counts, pricing and add-to-cart controls

02 · Order

Cart and checkout

A structured ordering interface collects patient information, confirms availability, and supports clinical requirements where applicable. A Production payment-provider integration is required and is not currently configured.

Current Solia DTC checkout showing patient information, eligibility, clinical, collection, and review and payment steps

Cart · order summary before checkout

Current Solia DTC cart showing test details, preparation guidance, order summary, policy links, and checkout action

03 · Collect

Flexible collection

Support configured laboratory locations, partner collection centers, mobile collection, and other approved collection models.

Current Solia DTC locations page showing laboratory locations, mobile collection and collection search

04 · Results

Route patients to released results

The existing Laboratory Portal is the supported Production route for patient results access today. The Solia Patient Portal shell exists, but real-laboratory sign-in, session recovery, order history, report download, and longitudinal trends are not yet enabled.

Solia Patient Portal interface shell showing the planned access screen for returning and new patients

End to end

The configured consumer testing journey.

01Test discovery
02Test selection
03Cart
04Patient information
05Eligibility
06Clinical review where required
07Collection
08Payment provider where configured
09Results access through the supported laboratory route

Current Solia DTC How It Works page showing the four-step consumer testing journey

Standard DTC

A configurable consumer testing experience.

Configured from your laboratory setup and prepared for deployment under your brand and domain after payment, results access, and other Production dependencies are validated.

Branded storefront

Test discovery

Cart & checkout

Collection routing

Patient-results routing

Laboratory Portal results access

Operating model

Support the testing model that fits your laboratory.

À la carte

Individual tests and panels purchased as needed.

Comprehensive

Bundled testing programs built around a broader health assessment.

Program-based

Configured catalogs and pricing for defined testing programs.

Future cadence

Recurring and longitudinal journeys are not currently enabled for Production.

Controlled deployment

Configure privately. Launch when ready.

01
Configure
Set your catalog, pricing, collection model, branding, and program requirements.
02
Validate
Preview and test the full experience privately before production.
03
Launch
Deploy the approved consumer experience under your laboratory brand.

Changes are reviewed and validated before production deployment.

Laboratory ownership

You control the customer relationship.

Your laboratory owns the brand, domain, catalog, pricing, and customer relationship. Solia Direct provides the commercial and operational software layer around your existing laboratory infrastructure.

Customer acquisition and media strategy remain under your laboratory’s control.

Relevant integrations

Connect the systems and partners that support the DTC journey.

Coordinate laboratory systems, clinical ordering where required, collection, notifications, results routing, partner connectivity, and a payment provider where configured. Payment-provider integration is a Production dependency, not a currently configured built-in service.

LIS / LIMSLIS / LIMS interface Clinical OrderingProvider-order service Collection & LogisticsCollection & logistics infrastructure Payment provider dependencyRequired for Production commerce and configured per deployment.Laboratory Partner APIPartner API & webhooks

Optional custom services

Need something more custom?

For laboratories requiring a broader corporate website or materially custom consumer program, Solia also provides separately scoped implementation and digital experience services.